DENSO announces new Wiper Blade Catalogue 2012-13 and introduces new Retrofit Flat Blades for left-hand drive vehicles
Leading parts provider DENSO has launched a new catalogue for its advanced, OEM Wiper Blades programme for aftermarket customers, including listings of two new retrofit ranges: Retrofit Hybrid and Retrofit Flat.
The new DENSO Europe B.V. After Market Wiper Blades Catalogue 2012/13 (Ref: DEWB12-0001) contains up to date listings of DENSO’s Standard, Flat, Hybrid and Rear Wiper Blades as well as the new Retrofit Hybrid and Retrofit Flat Wiper Blades. For the first time the catalogue includes a new layout which highlights standard and corresponding upgrade or ‘premium’ DENSO Wiper Blade products. Fitting options, design types, cross reference lists and a helpful buyers guide are also included.
The latest listings include 14 new part numbers covering applications such as Chevrolet Aveo, Dacia Duster, Ford Mondeo, Kia C’eed, Range Rover Sport and Mitsubishi ASX. The total number of part numbers now offered by the DENSO Wiper Blade programme has grown to 138, covering 1,700 applications.
New Retrofit Flat Blades
Introduced to the market in this catalogue, the new, easy-fit references in DENSO’s new, Retrofit Flat Blades range offer elegant design, a quieter action and better wiping performance than conventional blades, for a wide range of key left-hand drive vehicle applications.
In total 225 applications are now available for customers wishing to upgrade from standard wiper blades to the advanced technology of DENSO’s Retrofit Flat Blades. The new list covers a wide variety of applications including: Audi A3 and A4, BMW 3-series (E36 & E46), Dacia Duster and Sandero, Fiat Punto and Stilo, Ford Focus, Ford Mondeo 1 & 2, Mazda 6, Mitsubishi Lancer, Opel Astra and Vectra, Toyota Corolla and Volkswagen Golf 3/4.
At the cutting edge of wiper technology, DENSO Retrofit Flat Blades combine branded, OEM quality with advanced technology. Berry Luigjes, Product Manager, Wiper Blades, DENSO Europe B.V.’s Business Unit After Market confirmed: “Motorists demand reliable, efficient blades that ensure excellent visibility and safety even in critical weather conditions. Our new Retrofit Flat Blades are designed to distribute pressure evenly across the whole length of the blade for maximum windscreen contact. Their aerodynamic profile ensures outstanding wiping performance even at high speeds, as well as a reduced surface area that minimises wind noise. Even icy weather is no match for our Retrofit Flat wipers: the shape of the blade actually increases performance in cold weather conditions by reducing icing of the superstructure.”
Another benefit of the new wipers is their convenience, as Mr Luigjes explained: “With elegant, bracket-less styling and an integrated aerodynamic spoiler, DENSO Retrofit Flat Blades offer a stylish and innovative design that is also easy to mount. The innovative arm fitment also makes them easier to change, without the need for an adaptor.”
Retrofit Hybrid Blades
DENSO Europe After Market launched its extensive Retrofit Hybrid Wiper Blade range – which is also listed for the first time in the new 2012/13 catalogue – in January 2012. Ideal for aftermarket customers wishing to upgrade from conventional blades, the Retrofit Hybrid Blades blend the superior wiping performance of conventional wiper blades with the stylishness and aerodynamic advantages of flat blades. Their innovative engineering, superior materials and futuristic design make DENSO’s Hybrid Wiper Blades the original equipment choice of some of the world’s top vehicle marques.
DENSO’s aftermarket Wiper Blades programme
In total DENSO’s aftermarket Wiper Blades programme encompasses Standard, Flat, Rear and the latest Hybrid wiper blade technology. Every blade is manufactured to superior OEM quality, and is designed to deliver outstanding performance in windscreen cleaning and motoring safety. Designs include curved, pre-shaped and spoiler-type blades, and there is a choice of easy fitting options including bayonet, hook or twin screw installation systems.
DENSO Wiper Blades also offer exceptional convenience and choice for distributors. With 1,700 applications - covering 95% of the Asian made car parc and 85% of the European car parc - there is a DENSO Wiper Blade for almost every car. Yet that coverage is achieved with only 138 part references; making the programme the most consolidated in the aftermarket.
As well as the printed catalogue, details of DENSO’s continually expanding Wiper Blades programme are available online at www.denso-am.eu, in the Q3/2012 version of TecDoc from or from DENSO Europe B.V.’s Business Unit After Market on +31 (0) 294 493 493.