DENSO achieves ATR’s international preferred supplier status (IPAS)

New, three year agreement for Lambda Sensors

DENSO Europe After Market is delighted to announce the achievement of International Preferred ATR Supplier status (IPAS) for the supply of Lambda Sensors.

The three-year agreement covers all ATR partners and trading companies worldwide. ATR is one of the largest and most successful trade cooperations, comprising leading distributors of independent automotive parts worldwide. More information about ATR is available at

DENSO was recognised by ATR as a key supplier for the future, thanks to the company’s growing Original Equipment (OE) share and vehicle parc coverage.

Nigel Cole, Manager International Trading Groups at DENSO After Market, said: “We are extremely proud to have been appointed as an international preferred ATR supplier. It is a massive achievement for DENSO After Market, and underlines our commitment to providing the full package of benefits, including the highest quality products and market leading technical and customer support. ATR offers a global reach that complements DENSO’s worldwide expertise, as demonstrated by our current activity with ATR’s North American and South African shareholders.”

DENSO’s recent Lambda Sensors range extensions saw the addition of 32 new part numbers, covering 97 OE part numbers. The extensions included coverage of recent, popular applications from Opel/Vauxhall, Hyundai, Renault, Kia, Audi, Mitsubishi, SAAB and DAEWOO, bringing the overall European car parc coverage for DENSO’s range to 68%.The complete Lambda Sensors programme – now comprising 412 part numbers and 1,988 OE references and covering 5,394 vehicle applications – is detailed in a new printed and online catalogue for 2014/15, as well as on TecDoc.

DENSO’s Lambda Sensor range for the European aftermarket is founded on an exceptional understanding of original Lambda Sensor technology. Each part is manufactured to the same, exacting original equipment standards that DENSO supplies to leading car manufacturers around the world.

The aftermarket range features heated and unheated Lambda Sensors (switching type), A/F sensors (linear type), Lean Burn sensors and Titania sensors; both direct fit and universal.

For more information about DENSO Lambda Sensors, contact DENSO Europe B.V.’s Business Unit Aftermarket on +31 (0) 294 493 493 or follow this link: DENSO Lambda Sensors