30 new DENSO replacement Starter & Alternator references bring enhanced coverage of new vehicles

DENSO Europe B.V.’s After Market Business Unit has significantly expanded its range of replacement Starters and Alternators, delivering greater coverage for key marques, including Land Rover vehicles.

Five new Starters and 25 new Alternators will have been added to the advanced, OE quality aftermarket programme by July, increasing the number of part numbers and car parc coverage. With the new additions suitable for an estimated 7.2 million vehicles on the road, the DENSO Starters & Alternators programme now offers a total of 284 references for 3,982 key vehicle applications.

In addition to Land Rover, vehicle marques covered by the range extension include Audi, Fiat, Ford, Hyundai, Toyota, and Volvo, the majority of which are new and future models.

Pieter Prins, Product Manager Rotating at DENSO After Market, confirmed: “This range expansion sees a greater number of newer vehicles now covered by DENSO’s replacement Starter and Alternator ranges. With sales of new cars throughout Europe continuing to grow, our investment in this aftermarket programme means customers are best placed to take advantage of replacement opportunities when they arise.”

DENSO Starter and Alternator technologies include Advanced Engagement (AE) Starters, Tandem Solenoid (TS) Starters, Permanently Engaged (PE) Starters and the Stop-Start Starter - Tandem Solenoid (TS).

Unlike many other brands, DENSO’s aftermarket Starters and Alternators are completely new-in-box rather than re-manufactured. With no core surcharge, administration is greatly reduced; ensuring a high quality product made from genuine parts at a competitive price. The programme is also unique in the OE parc coverage it is able to offer.

“DENSO is a world leader in developing and manufacturing original equipment rotating machines that combine reliability with improved fuel efficiency and reduced CO2 emissions,” continued Pieter. “This means that our aftermarket customers benefit from the same outstanding technologies that are selected as OE by car makers worldwide.”

Full details of DENSO’s expanded Starters & Alternators programme can be obtained from DENSO Europe B.V.’s Business Unit After Market on +31 (0) 294 493 493.