Replacement DENSO Stop-Start Starters now available as its rotating machines range expands – all listed in new 2012/13 catalogue

DENSO, a world-leading OE rotating machines manufacturer and one of the strongest providers of original equipment quality, advanced technology replacement Starters and Alternators, has introduced its first Stop-Start Starter as part of its expanded, OEM quality Starters & Alternators programme for aftermarket customers.

Listed in the new DENSO Europe B.V. After Market Starters and Alternators catalogue 2012/13 (Ref: DESA12-0001), the updated range includes DENSO’s first replacement Stop-Start Starter for Volkswagen and a part reference suitable for BMW applications.

The new catalogue includes 12 new Starter applications and 20 new Alternator applications. The new Alternator applications include the BMW 1 and 3 series (E81, E87, E82, E90, E91, E92 & E93), whilst the new Starter application list includes; Audi A3 (03/2010 onwards), Seat Altea/Altea XL (04/2010 onwards), Skoda Roomster 1.2 TDI (03/2010 onwards) and Volkswagen Sharan (2010 onwards), Caddy (08/2010 onwards) and Touareg (01/2010 onwards). DENSO is also proud to introduce a new Stop-Start Starter for Volkswagen Bluemotion 1.2TSI. In total the continually expanding programme now includes 230 Starter & Alternators part references for 3,287 key vehicle applications.

Unlike many other brands, DENSO’s aftermarket Starters and Alternators are completely new-in-box rather than re-manufactured. With no core surcharge administration is greatly reduced; ensuring a high quality product made from genuine parts, at a competitive price. The programme is also unique in the OE parc coverage it is able to offer. For example, once expansion is complete it will offer 95% coverage of Toyota applications - one of the highest, OE specification Toyota provisions of any rotating machines brand.

“We have been expanding and renewing our range continually in recent years, including even more part numbers for modern, fuel efficient car models,” explains Brian Veen, Product Manager, Rotating, DENSO Business Unit After Market & Industrial Solutions. “We receive more distributor enquiries about Starters & Alternators each year than almost any product; and we expect demand for stop-start systems to grow as fuel economy requirements and CO2 emissions regulations become more stringent,” he confirms. “These latest additions to our Starter & Alternator programme are designed to meet that need.”

DENSO Corporation, which invested more than 9% of its turnover into research and development last fiscal year, has pioneered many technological advances in rotating machines - experience that also benefits its aftermarket programme.

DENSO has produced starters since its formation and began mass-producing stop-start starters in 1999. The DENSO Tandem Solenoid (TS) Starter was introduced in 2011 which shaves up to 1.5 seconds off the restart time when restarting the engine, compared to the company's previous models. Designed specifically for stop-start systems using the world’s first mechanism to separately control the forward shift of the pinion gear and the motor rotation, it ensures a quicker restart even when the engine is rotating.

In the field of alternators, in 2000 DENSO introduced the world’s first SC (Segment Conductor) alternator using a rectangular conductor for its stator coil, achieving a 20% reduction in alternator weight and a 50% increase in output compared with conventional alternators. Since its introduction the SC alternator has fast become DENSO’s flagship alternator and major product for the company. On 14th June 2012 DENSO Corporation held a ceremony at its Anjo Plant in Aichi, Japan to celebrate reaching the milestone of producing its 100 millionth SC alternator.

In 2005 DENSO also pioneered a new range of OEM alternators that provided higher output currents of 165, 180, 200 and 220 amps – which, as with all DENSO alternators, are the smallest and lightest in the world for their output.

DENSO will continue to develop products that are not only highly reliable, but also increase fuel efficiency while reducing CO2 emissions.

As well as the printed catalogue, details of DENSO’s continually expanding Starters & Alternators programme are available online at, in the Q1/2012 version of TecDoc from or from DENSO Europe B.V.’s Business Unit Aftermarket on +31 (0) 294 493 493